Full-funnel paid acquisition

Every platform. Every stage. One acquisition machine.

Google Search, Display, Shopping, YouTube, Facebook, Instagram, LinkedIn, TikTok — every channel your customers are on. Full-funnel strategy from awareness to conversion, monthly strategy calls, and comprehensive ROI analytics.

Management fee£1,000/mo
PlatformAll
Commitment3 months
Ad spendSeparate
Paid Ads Premium
Full-Funnel
£1,000
Per month — management fee
Ad spend is separate — paid directly to the platform. Recommended: up to £10,000/mo
  • All platforms needed: Google, YouTube, social, and more
  • Full-funnel strategy (awareness → conversion)
  • Monthly strategy call with your team
  • Custom landing page creation recommendations
  • Comprehensive cross-platform ROI analytics
3 MonthsMinimum commitment — ads need time to learn and optimise
Trusted by Growing Brands
TechVenture
NorthStar Logistics
BrightPath Academy
Summit Health
Urban Estates
CloudScale
GreenLeaf Co.
PulseMedia
TechVenture
NorthStar Logistics
BrightPath Academy
Summit Health
Urban Estates
CloudScale
GreenLeaf Co.
PulseMedia

Your ads are running. But you're not
capturing the full customer journey.

You're running ads on a couple of platforms, but there's no unified strategy. No awareness-to-conversion funnel. No YouTube pre-roll warming up prospects before they search. No Display ads keeping you visible. Your campaigns work in isolation instead of as a system.

No Full-Funnel Strategy

Your ads jump straight to conversion — "buy now", "book now", "call now." But most customers aren't ready to buy the first time they see you. Without an awareness and consideration layer, you're only reaching the small percentage who are ready right now.

Channels Working in Isolation

Your ads are reaching everyone and converting no one. Without proper audience research and targeting, you're paying to show ads to people who will never buy from you.

No Strategic Oversight

Nobody is looking at the big picture. Which channels work at which stage? Where should budget shift this month? How does YouTube awareness affect Google Search conversion rates? Without strategic oversight, you're optimising individual campaigns instead of building a system.

Your competitors are building funnels. You're still running campaigns.

Build the Full Machine
Everything You Get

£1,000/month for full-funnel ad management.
Ad spend is separate and yours to control.

Every platform your customers are on, coordinated into a unified acquisition funnel. Monthly strategy calls, advanced attribution, and comprehensive ROI analytics.

Campaign Setup

Month 1

A comprehensive setup that builds a full-funnel acquisition system across all relevant platforms.

  • Full Platform SetupEvery relevant ad account configured — Google Ads (Search, Display, Shopping, YouTube), Facebook/Instagram, LinkedIn, TikTok — with unified tracking across all channels.
  • Full-Funnel Audience ArchitectureAudiences built for every stage — cold audiences for awareness (Display, YouTube), warm audiences for consideration (social engagement), and hot audiences for conversion (search, retargeting).
  • Multi-Format CreativeText ads for search, display banners, video pre-roll, social creatives, and carousel ads — each format optimised for its platform and funnel stage. Competitor analysis informs all positioning.
  • Advanced Attribution SetupMulti-touch attribution tracking across all channels. We know every touchpoint a customer had before converting — YouTube view, Display impression, search click, conversion.
  • Full Retargeting EcosystemMulti-stage retargeting sequences — different messaging for video viewers, site visitors, cart abandoners, and past customers. Each audience gets the right message at the right time.

Ongoing Management

£1,000/mo

Full-funnel management with strategic oversight, monthly strategy calls, and continuous optimisation across every channel.

  • Full-Funnel Monitoring & OptimisationDaily monitoring across all platforms. Budget dynamically allocated between awareness, consideration, and conversion channels based on real-time performance data.
  • Monthly Strategy CallA dedicated call with your ads strategist to review performance, plan campaigns, adjust budgets, and align paid acquisition with your business objectives.
  • Conversion Rate OptimisationOngoing recommendations for landing pages, ad-to-page messaging alignment, and conversion path improvements. We don't just drive traffic — we make it convert.
  • Advanced Retargeting & SequencingMulti-stage retargeting with dynamic creative — messaging evolves based on where the customer is in their journey. First touch is different from fifth touch.
  • Comprehensive ROI AnalyticsFull-funnel reporting: per-channel performance, multi-touch attribution, customer acquisition cost, lifetime value projections, funnel stage conversion rates, and overall ROAS. The complete picture.

From campaigns to a full acquisition system in 3 months.

A full-funnel paid acquisition system takes 3 months to build, optimise, and scale. Here's the roadmap.

01

Audit & Architecture

We audit everything, build the full-funnel architecture across all platforms, set up advanced attribution, create audiences for each funnel stage, and launch coordinated campaigns.

02

Test & Calibrate

Campaigns run across all channels. We gather data on which platforms perform at which funnel stages, calibrate budget allocation, and refine retargeting sequences.

03

Optimise & Scale

The funnel is proven. We scale winners, cut underperformers, and refine the full customer journey. Budget flows to where ROI is highest. The system compounds.

04

Strategy & Compound

Monthly strategy calls review full-funnel performance. By month 3, you have a proven acquisition machine — increase budget and watch customer acquisition scale proportionally.

Month 1: Build the funnelMonth 2: CalibrateMonth 3: Scale
Start Your Campaigns

Need enterprise-scale ad management? Paid Ads Custom Build for complex campaigns.

The Full-Funnel Advantage

What changes when every channel works as one system

Individual campaigns generate clicks. A full-funnel system generates customers. The difference is strategy, sequencing, and scale.

Awareness to Conversion in One System

YouTube builds awareness. Display keeps you visible. Social generates engagement. Search captures intent. Retargeting closes the deal. Every channel has a job — and they all work together.

Every Channel Your Customers Are On

Google Search, Display, Shopping, YouTube, Facebook, Instagram, LinkedIn, TikTok — wherever your customers spend time, you're there. No gaps in coverage, no missed opportunities.

A Strategist, Not Just a Manager

Monthly strategy calls with a dedicated ads strategist who knows your business, your market, and your goals. Not just optimising — thinking, planning, and aligning paid acquisition with your growth targets.

Multi-Touch Attribution

Know every touchpoint before conversion — YouTube view, Display impression, social engagement, search click, retargeting, purchase. Understand which channels contribute at which stages.

Conversion Rate Optimisation

We don't just drive traffic — we make it convert. Ongoing recommendations for landing pages, messaging alignment, and conversion paths that turn clicks into customers.

Scalable Acquisition Machine

By month 3, you have a proven system. Know your cost per customer, know your ROAS, know which channels deliver. Increase budget and watch acquisition scale proportionally. That's a machine.

Every channel. One funnel. One acquisition machine.

£1,000/month management + your chosen ad spend (recommended up to £10,000/mo)

Get Started

Businesses that built full-funnel acquisition systems.

From running campaigns to building machines — hear what full-funnel paid ads deliver.

"We went from running Google Ads and Facebook Ads separately to having Gen6ixx build a full funnel. YouTube pre-roll warms people up, Display keeps us visible, social drives engagement, and Google Search captures the conversion. Our cost per acquisition dropped 45% because the channels actually work together now."

OB
Oliver Brennan
Ecommerce Director, Brennan Home & Garden

"The monthly strategy calls changed how we think about marketing. Our ads strategist doesn't just report numbers — she connects paid acquisition to our business goals. Last quarter she identified that our YouTube awareness campaigns were directly increasing our branded search volume by 60%. That insight alone justified the investment."

EV
Elena Vasquez
Director, Vasquez Property Group

"We're spending £8,000 a month on ads across six platforms and our ROAS is 5.2x. Before Gen6ixx, we were spending £4,000 on Google Ads alone with a 2.1x return. The full-funnel approach more than doubled our return despite doubling our spend. The multi-touch attribution report shows us exactly why — every channel has a measurable role."

JO
James Oduya
Founder, Oduya Fitness Studios

Frequently Asked Questions

Everything you need to know about Paid Ads Premium.

We recommend £5,000–£10,000 per month in total ad spend for Premium. The split across channels depends on your funnel — awareness channels (Display, YouTube) might take 20-30%, conversion channels (Search, retargeting) 50-60%, and the rest on social and testing. The £1,000 management fee is separate. We recommend the allocation, you control the total budget.
All the platforms your business needs — typically Google (Search, Display, Shopping, YouTube), Facebook/Instagram, and LinkedIn or TikTok depending on your audience. We'll recommend the right mix during our strategy phase. Most Premium clients run 3-5 platforms simultaneously.
A full-funnel system is more complex than individual campaigns. Month one builds the architecture and launches across all channels. Month two calibrates the funnel — which channels drive awareness vs conversion. Month three is when multi-touch attribution matures and the system truly compounds. The 3-month minimum ensures the funnel has time to prove its value.
No. We charge a flat £1,000/month management fee. Your ad spend is paid directly to the platform — we never touch it and we don't take a percentage. This means our incentive is to make your budget work harder, not to inflate it.
After the initial 3 months, you continue month-to-month at £1,000/mo with no further commitment. Most Premium clients stay long-term because the full-funnel system compounds — stopping means dismantling an acquisition machine that's generating measurable ROI. For enterprise-scale needs, our Custom Build tier offers bespoke arrangements.
Social Media Premium (£900/mo) includes paid social ads as part of a broader social media operation — content creation, posting, community engagement, and organic strategy with ads supporting it. Paid Ads Premium (£350/mo) is dedicated advertising across any platform (including Google, which Social Media doesn't cover). Choose Social Media Premium if you need full social media management with ads. Choose Paid Ads if you want focused, ROI-driven advertising as its own channel.
Standard (£600/mo) manages 2 platforms with retargeting and cross-channel attribution. Premium (£1,000/mo) manages all platforms with full-funnel strategy, monthly strategy calls, advanced multi-touch attribution, conversion rate optimisation, and comprehensive ROAS reporting. Standard scales across two channels. Premium builds a complete acquisition system.
Ready?

Every channel. One funnel. Measurable growth.

Google, YouTube, Facebook, Instagram, LinkedIn — every channel coordinated into a full-funnel acquisition system. Monthly strategy calls, advanced attribution, and comprehensive ROI analytics.

£1,000
Per month — management fee
Get Started — £1,000/mo
3 MonthsMinimum commitment — full-funnel systems need time to prove their value